Visit Media PA

After an extensive bid process, we were asked to help formulate a business district brand for this vibrant and upcoming Pennsylvania town. As a twist to the existing but dated municipal logo, the Visit Media PA brand creates a dynamic shorthand for its main focus, the shopping mile of downtown State Street. While retaining the classic trolley icon and an industrial-era appeal, the simplified triangular mark also mimics the physical boundaries of this generally triangular Borough. The bold red color is also a definitive departure from the Kelly Green of years past and references the abundance of red brick used in many of its older homes and earliest commercial buildings.