
SAP Business ByDesign Microsite
with 23k Studios
In order to win over the small to midsize ERP market, SAP put its full weight behind this extensive marketing campaign complete with tiered and tested emails, ads, and print, driving users to a centralized microsite catering to all of them. Variable and granular data sets dropped audience segments into customized buying propositions with appropriate follow-ups and industry-specific teasers to sweeten the deal.