World Financial Properties Brochures
Executive Invitation and CollateralA laser die cut window invites the global corporate real estate market to its debut brand launch held in the Winter Garden.
World Financial Properties Portfolio Book
WFP Properties PortfolioThis modest but upscale portfolio showcases their corporate real estate holdings. The austere kraft paper combined with stunning photography highlights the buildings' powerful elegance while reaffirming the company's dedication to financial stability.
245 Park Sales Sheet
Property Sales CollateralIndividual properties received a full marketing overhaul. 245 Park even received a custom number and accompanying signage.

World Financial Properties

Currently Brookfield Properties

Olympia and York, one of the world’s largest corporate real estate firms, emerged from bankruptcy in 1997 as World Financial Properties. We designed a monumental new identity with an emphasis on its prize holding, The World Financial Center, once in the shadows of the World Trade Center towers. The new logo mirrors the unique capitals of all four buildings into one unified shape.

A variety of brochures, press kits, and sell sheets were quickly produced to keep their building occupancy and retail operations in stride.

All corporate collateral and stationery was redesigned. Building signage, uniforms, and wayfinding were updated. Each real estate property holding had a full marketing overhaul, culminating in the properties portfolio seen here.

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