Telit Brand Guidelines
The leading manufacturer of modules for the IoT, or “Internet of Things,” market needed a modular brand to showcase its full-spectrum of products and services. Since their devices are embedded in many products worldwide, their brand needed to speak the language of connectivity. The simple word bubble arrow added to boxes gives “voice” to the images and colors, but also connects varying parts of the communication to guide the viewer forward or connect backward.
A comprehensive brand standards manual outlined all aspects of print and digital communications including color palette, typography, logo usage, image selections, charts & graphs, with a variety of samples as reference.
Also included was a full library of custom icons crafted to illustrate Telit’s vast wireless and broadband reach.