SAP Business ByDesign Microsite

with 23k Studios

In order to win over the Small to Midsize ERP market, SAP put its full weight behind this extensive marketing campaign complete with tiered and tested emails, ads, and print – all driving to this one centralized microsite catering to them all. Variable and granular data sets dropped audience segments into customized buying propositions with appropriate follow-ups and industry-specific teasers to sweeten the deal.

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