World Financial Properties
Olympia and York, one of the world’s largest corporate real estate firms, emerged from bankruptcy in 1997 as World Financial Properties. We designed a monumental new identity with an emphasis on its prize holding, The World Financial Center, once in the shadows of the World Trade Center towers. The new logo mirrors the unique capitals of all four buildings into one unified shape.
A variety of brochures, press kits, and sell sheets were quickly produced to keep their building occupancy and retail operations in stride.
All corporate collateral and stationery was redesigned. Building signage, uniforms, and wayfinding were updated. Each real estate property holding had a full marketing overhaul, culminating in the properties portfolio seen here.