About Us

Watertable Creative is the cumulative design experience of Chris Dietrich, spanning 30 years of corporate and nonprofit work. He and his many specialty vendors and design assistants can build your brand from scratch or take your existing marketing approach to a whole new level. From concept to implementation, we evoke the core essence of your organization so that you can continue to reflect that energy back out to the world, consistently, affordably, and looking the part. We can’t wait to learn more about your next incarnation.

EXPERTISE

Problem Solving
We start by asking a lot of questions. Then we organize your goals into tangible design objectives, often producing spectacular and long-lasting results. Good design is not about us, but about what is best for you and your organization. Many of our clients have no idea how they will accomplish their goals, keep everything on schedule, or what the final results should even look like. Sometimes neither do we, but our commitment is to making you look good while staying on schedule, on budget, and on brand.

Branding
Our strengths lie in creating brands that convey the essence of your organization’s mission and culture. It doesn’t stop with your logo, rather it extends into everything you do. We can help you identify the heart of your organization and develop that into a holistic brand that stands the test of time.

Typography
Type is at the core of our work as we explore the many ways that words and symbols help you communicate. From well-placed punctuation to eye-catching headlines or the minute details of an annual report, we excel at typographic organization, finesse and impact. We often customize fonts or symbols to suit the essence of our clients’ corporate or personal character.

Printing
Trained in industrial-era printing and pre-press production techniques, Chris has experimented with most print technologies from custom hand-assembled mailings to automated variable data marketing campaigns. He has 29 years of experience in production techniques from precise currency printing to branding irons and pretty much everything in between. Allowing him to work directly with your printer can make the difference between success and getting burned.

UX Design
Chris designed some of the world’s first corporate websites back in 1995 before CompuServe moved its major clients to independent hosting. He has been designing digital marketing tactics, mobile apps, and UI controls ever since. Let us help you keep your digital brand and business offerings in sync.

Signage and Packaging
Oftentimes your brand needs to be physically printed on stuff out in the real world, like a storefront sign, a highway billboard, or emblazoned on a Chihuahua sweater. We have a world of knowledge on how to get your logo fabricated on the side of a skyscraper or pop out amongst a sea of products.

Currency Design
One of Chris’ recent projects aims to change the way we look at money with a new regional benefit currency called “Ithacash,” which was started by Scott Morris in Ithaca, NY in 2015. This initiative builds upon the legacy of Ithaca Hours, started by Paul Glover in 1991, where the goal is to help people meet their financial needs while improving everyone’s bottom line through intrinsically local finance and increased liquidity.

Drawing from the lessons learned from other local currencies, coupled with his own extensive research into currency and financial document design, Chris is utilizing state-of-the-art security features and custom print techniques to create an internationally respected currency. Each full color note design will evoke humanistic themes of community and the proud culture of a place during unique periods in its history.

Nonprofit and Local Organizing
Many of our clients are nonprofits, mostly because we enjoy working with people who are passionate about changing the world, but also because we are exceptionally skilled at helping fledgling companies or organizations get clear about their message, their execution, and their mission through the process of creating a foundation-building brand.

Talk is cheap. Actually, it’s free.

Contact us today to see if your next project is a good fit for Watertable Creative.
610-322-3428

Whatever your needs, we can help you discover your unique inspiration and formulate campaigns and tactics to get you noticed…

On time.
On budget.
And on brand.

What we do well:

    • Branding
      Name and tagline creation
      Brand research
      Logo development
      Sub-brands and product brands
      Color styling
      Brand cultures
      Brand standards & guidelines
    • Print
      Stationery systems
      Corporate collateral
      – Brochures
      – Sell Sheets
      – Press kits
      – Packaging
      – Menus
      – Surveys
      – much more…
      Advertising
      – Magazines
      – Newspapers
      – Point of purchase
      Direct mail
      – Postcards
      – Mailers
      – Box kits
      – Custom deliveries
      Publications
      – Newsletters
      – Books
      – Magazines
      – Annual reports
    • Digital
      Websites
      – Corporate sites
      – Shopping carts
      – News engines
      – Catalogs
      – Blogs
      – Custom databases
      – Photo galleries
      – Event registration
      – Emails
      – Announcements
      – Invitations
      – Newsletters
      – Coupons
      Search engine optimization
      Social network integration
      – Facebook
      – LinkedIn
      – YouTube
      – Twitter and more…
    • Signage Systems
      Interior & exterior
      Store fronts
      Awnings
      Banners
      Vehicle wraps
      Billboards

Meet the “Team”

  • Chris Dietrich
    Chris Dietrich OWNER / ART DIRECTOR